Attracting Groups to Casinos With Cvent’s Competitive Market Ads


If you’re an avid gambler or simply interested in the thrill of trying your luck, a trip to a casino is an experience unlike any other. From champagne glasses clinking to the sound of ringing slots, there’s something about casinos that is intoxicating. They’re places of glitz and glamour, where laughter, big wins and potential big losses make for an unforgettable time.

Casinos are a place where the atmosphere is as important as the games themselves. From the dazzling lights to the smell of scented oil, every detail is designed to create an intoxicating euphoria that keeps guests coming back for more. They’re also a place where people come together, whether they’re locals or tourists. The energy of the crowd combines to create a buzz that’s hard to beat.

Beneath the veneer of flashing lights and free drinks, casinos are based on complex math that is engineered to slowly bleed patrons’ money. While some gamblers use card counters and other systems to try to turn the tables, those are the exceptions. Even professional card counters have a tough time beating the house long-term.

To attract new groups, casinos need to look beyond traditional demographic targeting and focus on what makes them unique. A strong brand story and a mix of popular game providers (including NetEnt, Pragmatic Play, and Amatic) help establish a casino’s reputation among players. Then, use Cvent’s Competitive Market Ads to get top placement when event planners are searching for casinos in similar markets or sister cities, resulting in more group bookings and increased revenue.